17 June, 2024

Regional Centre





Department of Higher Education, Ministry of Education is pleased to inform about the launch of "Ek Bharat Sanskriti Sangam" – A social media campaign under the aegis of "Ek Bharat, Shreshtha Bharat" initiative of Ministry of Education, Government of India. The campaign commenced on 29th July 2023, coinciding with the 3rd anniversary of NEP 2020. The objective of the campaign is to recognize the immense potential and talent present in different parts of the country and to celebrate the rich diversity of India. Ek Bharat Sanskriti Sangam is conceptualized around the idea: "The beauty of the world lies in differences, not in similarities"


2.         The essence of the campaign is to encourage youth to recognize and embrace other cultures and thus, in the process of doing it, imbibe the spirit of "Ek Bharat Shreshtha Bharat". This is a unique opportunity for participants to display their talent in art forms such as Dance, Singing, Photography and Painting, and Sculpting/Sketching. The only condition is that participants would have to perform in art forms/languages of other States/UTs (other than their home state).


3.         The campaign is open to Indian citizens in the age group of 18 to 30 years. This campaign is a 3-month long campaign divided into 3 phases and finally concluding on 31st October 2023, i.e. Ekta Diwas. Participants stand a chance to grab lots of exciting rewards. This is a national-level campaign; hence the participants will get an opportunity to showcase their talent on a national platform. 


4.         Please find below timelines of Campaign:

Phase – I Submission Window

29th July – 21st August, 2023

Phase – II Submission Window

22nd August – 19th September, 2023

Phase –III Submission Window

20th September – 16th October, 2023



5.         In this regard, you are requested to extensively communicate the information about ‘Ek Bharat Sanskriti Sangam – a social media campaign’ for its wider dissemination and proper outreach in order to maximize the participation from across nation. A pamphlet is enclosed with the email for displaying at appropriate places/spots within the institutions. It is also requested to visit EBSB social media handles and retweet/reshare/repost the updates of this campaign.

Following are the social media handles for EBSB:

Twitter: https://twitter.com/EBSB_Edumin

Facebook: https://www.facebook.com/EBSB.EDUMIN

Instagram: https://www.instagram.com/ebsb_edumin


For more details, please visit: https://ekbharat.gov.in/EkBharatSanskritiSangam

With regards,

Media Cell
Department of Higher Education
Ministry of Education
Room No. 106-D
1st Floor, Shastri Bhawan
New Delhi-110001
Please click here to view the Pamphlet for the "Ek Bharat Sanskriti Sangam"